The company’s leaders state that they believe they can end the water crisis during our lifetime. The non-profit organization charity: water is dedicated to providing communities around the world with clean drinking water. It also shows great “before and after” photos for a visual display of real results. The site goes on to give five strong points that explain the product, its benefits, and how it solves the common pain points that many people face when looking for the right hair extensions. This technique is called social proof, and it’s a slam-dunk approach for generating trust fast.

The product value proposition starts with an “As seen and featured in” section that lists out all the big names that have promoted the brand, like Teen Vogue, The Huffington Post, BuzzFeed, and Glamour. Luxy Hair does a solid job of “selling” its clip-in hair extensions below the scroll on their homepage. To back it all up, those four items have their own page in the website’s main navigation, allowing users to directly explore how Shopify can help with each of those facets of starting, running, and growing a business. The company’s website says that the platform supports customers “from first sale to full scale,” and features everything you could need to start, sell, market, and manage your business. This speaks to some of the fundamental needs and concerns of someone who’s starting a new business : it can all get real overwhelming, real fast.īut Shopify soothes that anxiety and comforts visitors in knowing that they have a helping hand. Shopify’s customer value proposition essentially says that it can do everything you need it to, all on a single platform. To give you a better idea of the many ways to express a strong value proposition, let’s look at some awesome examples. If you have one, your value proposition should also include your unique selling proposition, or the thing that sets you apart from all of your competitors.

This means that you should aim to put this information above the scroll on the homepage of your website, which is the area that visitors see first when the page loads, before they scroll down the rest of the page.Īnd those messages should be reinforced throughout many – if not all – of the touchpoints in your customer’s journey with your brand. There’s no “correct” approach to creating a value proposition.īut there’s a big rule to follow: your business value proposition should be among the first things website visitors see when they interact with your business. Why they should choose you over your competition.The benefits that your customers will reap.The promise of what you’ll deliver to your customers.Your value proposition should cover three elements: In a nutshell, your value proposition is a succinct explanation or illustration of why a customer should do business with you.

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